Caroline O’Connell is the visionary behind Refined with Caroline, where beauty, wellness, and sophistication meet. With a background that bridges both the professional and business worlds, Caroline brings a unique perspective to curating products and experiences that celebrate elegance and healthy living.

Caroline earned her bachelor’s degree in Mass Communications and Business Management, pairing academic excellence with hands-on experience in the cosmetic industry. While completing her studies, she worked as a regional makeup artist for a national brand - building her artistry, honing her ability to connect with clients, and deepening her love for beauty as both an art and a science.

Salon interior with chandeliers, chairs, and product displays.

Her entrepreneurial spirit soon took shape with the launch of York County’s first blow dry bar, Blow Out! Beauty and Dry Bar. This pioneering venture blended her business expertise with her passion for helping women look and feel their best.

Afterward, Caroline continued to expand her experience in the beauty industry as the North Carolina Sales Representative for Jane Iredale, a leading clean makeup company. In this role, she deepened her knowledge of skincare and wellness, while working closely with clients to bring natural, high-quality products to market.

Refined With Caroline is her latest passion, a place that culminates her years of experience in beauty and wellness to serve others. It represents the talent of her work as a makeup artist, entrepreneur, and skincare professional, thoughtfully designed to offer her clients the very best.

Here, Caroline brings together the very best spa services, trusted products, and expert knowledge in one refined destination. Every item is chosen with care, blending luxury with health, and every service is guided by her belief that beauty should be both sophisticated and approachable.

Caroline's Promise:

At its heart, Refined With Caroline is about creating a space where clients can feel confident, cared for, and connected to their best selves. It’s not just about looking good - it’s about feeling refined, inside and out.

Curated Products: A hand-selected collection of skincare, makeup, and wellness essentials Caroline uses and believes in.

Elevated Services: Treatments and rituals designed to relax, restore, and reveal your natural radiance.

Trusted Guidance: Insights and recommendations grounded in real experience, so you can feel confident in every choice.

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